Blogger Rate Card: Average Sponsored Blog Post Rates

This post will be short and sweet –a blogger rate card for 2019 with updated sponsored blog post rates to show our readers how much bloggers make and what to charge for sponsored content on their own blog, based on our experience.

And then I’ll shine you on with an email template we use to negotiate sponsored blog post rates with brands and SEO companies at the end of the article.

How to become a blogger and get paid

How Much to Charge for Sponsored Content

In recent discussions with fellow bloggers, coaching clients, and our nomadic peers, we’ve been a little more frank in conversations about how our websites are doing in terms of cashflow.

Our peers are often surprised by our sponsored blog post rates and how easy it is to negotiate them.

For some, the conversation is brought up to qualify their idea before they start a blog with WordPress, for others it’s because they’re actually allowing brands and SEO companies to publish on their blog for as little as $35 USD.

How Much Do Bloggers Make?

Too few bloggers know the value of their hard work.

They settle for the first sponsors or SEO companies that come along –and worse yet, their first offer.

After 14 months of serious blogging on Hobo with a Laptop, this is exactly what’s working for us now into 2019. And SEO companies will tell you you’re crazy, but f*ck them. Brands get it, and that’s all that matters.

In reality, sponsored blog post profits can be a pillar of your monetisation strategy if done right, not too often, and in a trustworthy way.

Blogger Rate Card

This blogger rate card example needs little introduction, if you found us via Google, you know exactly what you’re looking for. If you still don’t know what a “Domain Authority (DA)” is, you can figure yours out here.

I know you’re likely going to average out how much to charge for sponsored content among the articles you find on the subject –but stick around for the email template further down this page to help you negotiate your sponsored blog post rates for brands and/or SEO companies.

Alright, folks. It’s full-disclosure time.

Blogger rate card 2019

How We Got the Numbers on This Blogger Rate Sheet

These numbers are based on our own experience, and loosely translated from a similar blogger rate card on this blog post on AWin –a very respectable affiliate partner of ours (and one I suggest you join so you aren’t always at the mercy of sponsors), in addition to the experience of our peers who we’ve discussed sponsored content rates with on private Facebook groups.

Most bloggers likely shouldn’t get out of bed for too much less than as in the blogger rate card above. If you have a crypto blog, these rates are still a little low with ICO fever going on.

If you have any thoughts on this blogger rate card or how much bloggers make with sponsorships, please let us know in the comments at the end of the article.

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Negotiating Sponsored Blog Post Rates

I’ve got a bonus for this article I didn’t mention in the title; below you will find our email template for how we respond to emails from brands and SEO companies to negotiate our sponsored blog post rates for a number of our websites.

The template also includes our own current sponsored blog post rates for Hobo with a Laptop after 14 months of semi-consistantly blogging.

Hello, Jane Smith!

Thanks for reaching out to Hobo with a Laptop.

We do work with commercial brands. You’ve got two options:

Get a brand mention on existing (already indexed into Google!) content for administration cost of $300 USD.

Get a 900 – 1,000-word article written for you, for an administration cost of $500 USD.

Pricing is a little above market rates to ensure mentions from our website remain quality, long-term. This is why businesses prefer working with us over other blogs.

We will not take every client that emails us looking for a brand mention or sponsored post.

At this time we only post sponsored content we’ve created ourselves in order to ensure Hobo with a Laptop retains a consistent voice. (View sponsored post examples).

Let me know what you think.

Mike & Oshin

Some Points of Interest

There are a few additional points I’d like to pass on before you move on to another blogger rate card post on some other website to find out what to charge for sponsored posts:

  • You will have to turn down sponsored post opportunities often if you stick to your guns –and that’s a good thing. It prevents you from becoming a sponsored post pin cushion!

    For every 5 to 10 “no thank you’s” you give, there’s going to be a sponsor who values your quality and discretion –and will appreciate that you’re not allowing your website or blog to become a low value SEO link farm or inauthentic brand-backing catalog of shillery.

    High quality sponsors are looking for high quality readership, and that’s hard to find when audiences feel they’re being bombarded with too many sponsored messages.

    Bloggers like you are the sweet spot for brands –you’re a micro-influencer, and chances are your audience is much more invested in you than say, Goop (and you’re cheaper, too).
  • It’s your business, but we usually won’t let a sponsor write a post for us in full –especially not for blogs we put our actual names on. We write it for them, and it’s part of the fee.
  • If a “fellow blogger” writes to you, shares a few links as writing samples on a range of unrelated sites they’ve written but shares with you no blog of their own and they’re “just starting out with their writing career” –they’re likely an SEO company posing as a blogger. Shady af, yet happens all the time.

    Hit them with the template above and you’ll likely weed them out and scare them off. If they stick around, maybe it’s meant to be.
  • When a brand or SEO company counters your offer with a number much lower than you’ve proposed, let them know you mean business.In some instances we’ve reduced our cost, but still got $400 USD for a sponsored post rate when their original counter offer was only $35. It depends on the SEO’s client, and the person you’re communicating with may pass it forward to them.
  • If anyone says “I can’t afford that rate, but I’ve got a lot of posts for you in the future”, tell them that’s exactly what you’re trying to avoid. (See “pin cushion” point above).
  • Don’t fall for flattering messages from successful brands you recognize, like one we recently got from Canva asking for a brand mention for nothing –one tends to view a brand differently when you discover their marketing strategy is built on the backs of bloggers who don’t know any better (but I guess they got that brand mention, after all).

Remember:

A brand mention has a higher ROI than an ad because it stays online longer, appears on a website that has already cultivated a following that’s relevant to a brand, and has potent SEO value (if they’ve done their research).

Even bartering is better than nothing.

Just like you or I won’t go into a store and say “hey, nice selection of apples, can I have free groceries for a month?”.

how much to charge for sponsored content

Do You Think These Sponsored Blog Post Rates are Fair?

How much to charge for sponsored content is a controversial subject for some; what did you think about this article? Let the world know in the comments and thanks for stopping by!

If reading this article felt a little sanity-redeeming, please share the Blogger Rate Card image above on Pinterest and let’s raise the bar for the everyday blogger, together.

Sharing and/or linking to this post will help unify bloggers on average sponsored blog post rates and be beneficial to the community as a whole. The comments below are just as valuable as this post itself!

Know what you’re worth, charge what you’re worth!

Read: Location Independent Jobs That Are Always Hiring (automagically updated frequently) –this article links to active search results on FlexJobs for digital nomad jobs that you can apply for today.

How Much to Charge for Sponsored Content



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28 comments

  1. Thank you so much for this! It helps. I’ve been so confused about how to handle brands that approach me. Pricing for blog posts makes sense to me, but a lot of people want Instagram posts for me and I’m still a bit baffled by how much to charge for those.

    1. Appreciate your comment Katie! As for Instagram sponsored post rates, when in doubt ask them to make you an offer with a baseline of $200 USD.

      Other bloggers have stated it’s normal to charge up to $10 USD for every 1,000 followers you have on Instagram. That’s up to $10 per CPM –a CPM is the cost to reach 1,000 followers.

      However, email back and forth establishing a deal takes time and I believe you should be paid for that, too. Thus the baseline cost of $200 USD. And of course, if you combine this with a blog post the rate card above applies.

      I hope that helps! Thanks for stopping by.

  2. As someone who gets 252k uniques a month and a DA of 54, according to this, I should be charging, what? $10,000 to $20,000 a post then? That’s ridiculous! Where are these companies paying that?

    Also, question: are your link placements nofollow or dofollow? Most companies that contact me ONLY want the dang dofollow but I DO NOT accept paid dofollow links (per Google’s rules). Are you also disclosing these paid insertions? Or are you just putting them in there?

    1. Hi Katelyn,

      Where do you see $10,000 – $20,000 for a sponsored post on this chart? Sponsored post rates generally have a ceiling and yours tops out around $5,500.

      Looking at your comment as a whole, I think you’re referring to basic SEO link placements.

      The real value is in brand mentions directly from a brand (not an SEO middleman), and these are often not paid in cold hard cash. Instead, they are paid for with equivalent value in products or services produced by the sponsor.

      For example, a tech reviewer may get to keep an Alienware laptop after writing an unbiased review (very high end laptop), a travel blogger may get a free stay at a luxury resort, and so on. In return, they get a review on your blog and related social media posts across the spectrum, and get permission/license to use the creative assets you created.

      If you have a large following and do 2 – 5 posts on say, Instagram, the value of your sponsorship goes up dramatically. If the agreement specifies you can’t work with a competitor, the value goes up further.

      The reviewer gets the full value of said free product or service, and the sponsor is really only giving away its cost before margins are added.

      As for SEO link placements, we prefer to avoid them on Hobo with a Laptop. And yes, you’re right about Google which is why we explain that we do not sell “dofollow” links on our contact page, right above the contact form.

      Engagements with SEO companies don’t pay very much unless you’re in a market where the “pay to play” cost is higher, like cryptocurrency websites, which in my experience charge upwards of $1,000+ for a placement.

      How did we get these numbers?

      We ran an agency for years called Copyrise before our passive income made actual work less profitable than blogging and have first hand experience with these sort of inclusions –and the chart above is also supported by AWin, an affiliate marketing leader. All we did was convert currencies and mark them up a little for American audiences.

      I hope that answers all your questions, thanks for stopping by!

  3. Thanks so much for this information. It has been extremely helpful to me in negotiating sponsored post and link requests.

    1. Glad you appreciate our blogger rate card, Lesley. It’s great to know what a blog can be worth! Figuring out how much bloggers charge for sponsored posts is often a crap shoot.

      Come back often!

  4. I’d be in the lower right-hand $4,200-$5,500 range and I’ve never seen those sort of rates offered for a guest post, ever.

    1. Thanks for stopping by our blogger rate card and leaving a comment Gary. It means a lot, you’ve been an inspiration to me personally over the years.

      Some niches will fair better than others; travel is a low margin niche and it is certainly not under served. By my guess, a new travel blog launches every five seconds and sponsors are spoiled for choice.

      Figuring out how much to charge for sponsored content will be affected by the margins on products or services mentioned within posts and how saturated the internet is with blogs on the subject.

      Case and point; a mommy blogger in 2010 – 2015 could make a mint on a sponsored post. Sponsored blog post rates for mommy bloggers have greatly diminished (although it’s still probably better than a travel blog today).

      Personal finance, debt management, or cosmetic surgery blogs probably do even better from a financial standpoint (to name a few).

      I know it’s easy to call bullsh*t on these sponsored blog post rates, but if one looks at their niche and market saturation before they start a blog the numbers on this blogger rate card are still very much achievable in 2019 and beyond.

      Anyone reading this may want to look at our free blogging course and pick up Keysearch to analyze the profitability of a niche before they get started. Specifically, our post about niche selection may be of value.

      Thanks for stopping by Gary. Hope our paths cross in “real life” one day. Until then, all the best.

  5. This was such a great article I came across. I’ve been getting approached sporadically for guest posts, sponsored instagram posts with promo codes and what not and the constant question on my mind has been, hey yes, I’d like to work with you and build my brand, but I also need to make money doing it.

    This blogger rate card is a getting starting off point for me to start implementing and getting some cash flow! Thank youuuuu!! 🙂

    1. So happy you dig this blogger rate card, Rose. Learning how much to charge for sponsored content is a tough slog, there’s a lot of conflicting information out there!

      And Instagram sponsorships can be even more lucrative than what’s on the infographic above if you’ve got great metrics. The only downside is an algorithm change can mean sudden income loss, so IMO it’s best to have both (like you’re doing).

      PS. Love your shipping container hotels post, I’m a big fan of that sort of thing 🥰

      Thanks for stopping by!

  6. Michael, this is such a helpful post, thank you! What do you call a brand mention? Do you have a link to an article with a brand mention you could share? I know some brands will ask to be added to an upcoming Christmas gift guide article. Is that what you mean? Everytime I tell a brand or PR agency that I take money against articles, I get told the client doesn’t have any money for sponsored posts… very discouraging that all would think we should work for free…

    1. Hey Laura! Thanks for stopping by our Blogger Rate Card post. A brand mention is literally mentioning a brand, and in most cases it also means providing a link to their website. We’ve got a few sponsored post examples here. We’ve got more than one blog, we don’t take sponsors on this one as often as the others.

      Businesses that won’t offer a fair price for a sponsored post are typically SEO companies marking it up and selling links wholesale –not the ideal sponsor. They offer regular engagements at low prices and they want you to work harder for less money. They don’t care about you, your audience, or calculate the long-term value of a brand mention beyond its SEO value. We made a fair amount of money working with SEO companies in the past, but I don’t recommend it.

      You’re on the right track choosing to work directly with a brand or PR agency who may not even care about the link at all, they may just want to weave themselves into the conversation to build brand awareness. However, you’ve got to reach certain metrics to get these kind of sponsors. They’re harder to satisfy.

      I don’t recommend spending time looking for sponsors who will pay you what you’re worth; they’ll find you when you meet their metrics. In the meantime, keep pounding out that great content!

  7. Those who ask for a free guest post or sponsored post think that running a website is free he he they think that hosting, domain fee and developers are free he he

    1. I agree, often small businesses feign ignorance on how much bloggers charge for sponsored content.

      It’s usually SEO companies that are the ones trying to pose as a fellow blogger to cut a larger profit on link building with your website (and not pay you anything). I don’t blame them for trying! It’s never personal, it’s just business.

      Sponsored posts are best reserved for companies looking for a brand mention, where SEO benefits are secondary and not the main reason for the engagement.

      Most businesses know the value of running an ad for a month on Facebook, or placing native ad content on an online magazine –these sponsored blog post rates are much cheaper than PPC because a sponsored blog post could be active for the lifetime of the blog.

      The time spent (often years) growing and curating a very specific audience takes time –time and effort that businesses can save by purchasing a native brand mention.

      Hope you found this blogger rate card helpful, Giovanni! Thanks for stopping by.

  8. Hi Mike,

    Great post you’re sharing here. Do you think it’s necessary to create a rate card with design and save it as pdf?

    Thanks

    Cheers,
    Ogie

    1. Hey Ogie, thanks for stopping by. I’d recommend you keep your sponsored post rates to yourself because you never know what a sponsor is going to ask for before they ask for it. Every sponsorship arrangement is unique, these numbers are for your personal reference.

      For example, we raise our rates for some sponsors that might be a stretch (not totally the right fit for us). If you give them numbers instantly, you’ve lost your ability to negotiate a better arrangement.

      What you’re thinking of is a Press Kit, and I highly recommend making one of those.

      Sponsors often want to know your metrics before they ask about pricing. Your metrics tell them what is in it for them and the sort of reach they can expect by working with you. Hitting them with your blogger rate card right off the bat could scare off a great sponsor.

      Your press kit should include; monthly page views, monthly unique visitors, average visit duration, domain authority, audience profile (gender, age group, geography), metrics of social media engagement (followers, views, etc), and the month/year these metrics were recorded.

      Hope that helps!

  9. this was really helpful. kindly visit my blog and let me know what i have to work on. i want to start paid sponsorship too, what do you advise? thanks Mike.

    1. Hi Anne, happy you stopped by!

      You’re off to a great start, your hard work really shows. I ran two tests; a site loading speed test and a quick keyword analysis of your entire website domain.

      I found that your page loading speed is under 2 seconds (awesome!), but your keyword usage isn’t very focused. Some “money-making” keywords should have boiled up to the top of this list (see below).

      Here’s a screenshot of what keywords you’re ranking for right now on your website, what position you rank for them on Google, and how much estimated traffic you get for each:

      Blogger rate card post, example of Keysearch in action

      Without a focus on keyword usage throughout your site, Google doesn’t quite know how or where to put your site in its search results, thus the weird keywords your ranking for in the above screenshot –and that means sponsors won’t find you when they search for niche-related blogs to approach.

      This is common when a site is too broad, tries to be everything to everyone, and hasn’t quite figured out keyword research.

      We’re guilty of this, too. Big time.

      We made that mistake ourselves with Hobo with a Laptop –toooooo broad. One post about barking dogs in Asia, another about blogger rate cards, and another one about dating a foreigner. Very confusing for Google. “What the heck is Hobo with a Laptop on about?”.

      There is a workaround though –it’s not the end of the world if individual posts have a very clear keyword focus of 2 – 5 keywords or so. For example, this post focuses on “blogger rate card” and “sponsored blog post rates”, among a few others.

      Our keyword selection helps this post bubble up to the front page of Google.

      Not so fast though, there’s more to it: It’s not just what keywords you choose or how much traffic those keywords could get you. It’s also who you’re competing with –like, who’s already ranking for them.

      You need to factor in keyword competition, too. And free tools leave that important metric out, so you’re flying blind.

      You want to try and compete for a specific keyword on a level playing field with other bloggers who are in your site rank class.

      There’s plenty of quality paid keyword tools out there but they’re all $99 and up, per month –except for Keysearch, it’s under $20 per month and well worth it. That’s the tool I used to examine your website (and our own posts).

      The Keysearch website has videos to show you how it works and what it can do for you. Click here to check it out.

      Wrapping it up

      If you go back to your posts that have affiliate offers (money making posts) and include not-too-competitive keywords in them (even the interviews some how), you’ll improve your site metrics over time and sponsors will find you.

      To learn more, check out these posts:

      • Blogging Tools We Use 
      • Keyword Placement Guide
      • Affiliate Marketing Guide for Bloggers

      I hope you found this useful, sincere best of luck with your blogging journey Anne!

      1. This feed back was awesome! Going to try an implement a few! MY accountant tasked me with coming up with a rate card because I’ve been avoiding partnerships all together. I feel like it’s a little difficult to do with the nature of blogging I do (self-care, mental-wellness, etc) but thanks to you and of course my accountant, I think I might be able to make some cash out of it. Been blogging for 15 yrs, might as well try and make it a mini-business too, right?

        1. Heck, yes! And you’ve got a really beautiful thing going on over there at yettisays.com. I’d wish you luck monetizing it but you don’t need it!

          Thanks for your comment Yetti.

  10. Good point about the “fellow blogger” reaching out. I seem to be getting a lot of these. And some people have pretty elaborate back stories. I’m starting to disbelieve everyone that writes to me looking for guest posts and sponsored posts.

    1. Yeah, if they don’t have a real blog I never bother. Many will show work they’ve done for other blogs without having one of their own –another tell.

      It’s a jungle out there; good luck Keith and thanks for swinging by.

  11. Great post Michael, very helpful. Determining your rates is a very tricky thing, especially when you do;t have anything to benchmark it against initially.

    1. Agreed –the secret is to be willing to say no. A sponsor is like a lifetime ad, there’s a lot of value in that.

      Thanks for stopping by, appreciate your comment 👊

  12. ‘Please lower your rates – I’ll give you lots of work!’ is the worst thing a potential client can say.

    ‘Oh great. You mean I can give away and devalue even more of my time for a low rate than you first suggested? Where do I sign up?!

  13. What can I say on this topic I am definitely a sponsorsham ip guy. I’ve made $300 off of sponsorships this month. Either travel-related blog posts or via non follow links. I would definitely like to get to the point where I can charge a much higher price than what I am right now usually 50 to $100. I would like to weed my post down so it’s mostly me contributing but at this point I am plodding along.

    1. Every time I swing by Grizzled Nomad, it’s looking better than the time before. You have a really nice website, Joseph. Not sure on your traffic, but even on the lower end you could pull in $150 to $200 USD with what you’ve got. The price may get rejected, even often, but the alternative is making your blog a link farm and that feeling in your chest that may make you fall out of your blog altogether; then where’d ye be? Choose love, get paid.

      And keep up the awesome! Thanks for stopping by.

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