This post will be short and sweet –a blogger rate card for 2019 with updated sponsored blog post rates to show our readers how much bloggers make and what to charge for sponsored content on their own blog, based on our experience.
And then I’ll shine you on with an email template we use to negotiate sponsored blog post rates with brands and SEO companies at the end of the article.
How Much to Charge for Sponsored Content
In recent discussions with fellow bloggers, coaching clients, and our nomadic peers, we’ve been a little more frank in conversations about how our websites are doing in terms of cashflow.
Our peers are often surprised by our sponsored blog post rates and how easy it is to negotiate them.
For some, the conversation is brought up to qualify their idea to start a blog with WordPress, for others it’s because they’re actually allowing brands to publish on their blog for as little as $35 USD.
How Much Do Bloggers Make?
Too few bloggers know the value of their hard work.
They settle for the first sponsors or SEO companies that come along –and worse yet, their first offer.
After 14 months of serious blogging on Hobo with a Laptop, this is exactly what’s working for us now into 2019. And SEO companies will tell you you’re crazy, but f*ck them. Brands get it, and that’s all that matters.
In reality, sponsored blog post profits can be a pillar of your monetisation strategy if done right, not too often, and in a trustworthy way.
Blogger Rate Card
This blogger rate card example needs little introduction, if you found us via Google, you know exactly what you’re looking for. If you still don’t know what a “Domain Authority (DA)” is, you can figure yours out here.
I know you’re likely going to average out how much to charge for sponsored content among the articles you find on the subject –but stick around for the email template further down this page to help you negotiate your sponsored blog post rates for brands and/or SEO companies.
Alright, folks. It’s full-disclosure time.
How We Got the Numbers on This Blogger Rate Sheet
These numbers are based on our own experience, and loosely translated from a similar blogger rate card on this blog post on AWin –a very respectable affiliate partner of ours (and one I suggest you join so you aren’t always at the mercy of sponsors), in addition to the experience of our peers who we’ve discussed sponsored content rates with on private Facebook groups.
Most bloggers likely shouldn’t get out of bed for too much less than as in the blogger rate card above. If you have a crypto blog, these rates are still a little low with ICO fever going on.
If you have any thoughts on this blogger rate card or how much bloggers make with sponsorships, please let us know in the comments at the end of the article.
Negotiating Sponsored Blog Post Rates
I’ve got a bonus for this article I didn’t mention in the title; below you will find our email template for how we respond to emails from brands and SEO companies to negotiate our sponsored blog post rates for a number of our websites.
The template also includes our own current sponsored blog post rates for Hobo with a Laptop after 14 months of semi-consistantly blogging.
Hello, Jane Smith!
Thanks for reaching out to Hobo with a Laptop.
We do work with commercial brands. You’ve got two options:
Get a brand mention on existing (already indexed into Google!) content for administration cost of $300 USD.
Get a 900 – 1,000-word article written for you, for an administration cost of $500 USD.
Pricing is a little above market rates to ensure mentions from our website remain quality, long-term. This is why businesses prefer working with us over other blogs.
We will not take every client that emails us looking for a brand mention or sponsored post.
At this time we only post sponsored content we’ve created ourselves in order to ensure Hobo with a Laptop retains a consistent voice. (View sponsored post examples).
Let me know what you think.
Mike & Oshin
Some Points of Interest
There are a few additional points I’d like to pass on before you move on to another blogger rate card post on some other website to find out what to charge for sponsored posts:
- You will have to turn down sponsored post opportunities often if you stick to your guns –and that’s a good thing. It prevents you from becoming a sponsored post pin cushion!
For every 5 to 10 “no thank you’s” you give, there’s going to be a sponsor who values your quality and discretion –and will appreciate that you’re not allowing your website or blog to become a low value SEO link farm or inauthentic brand-backing catalog of shillery.
High quality sponsors are looking for high quality readership, and that’s hard to find when audiences feel they’re being bombarded with too many sponsored messages.
Bloggers like you are the sweet spot for brands –you’re a micro-influencer, and chances are your audience is much more invested in you than say, Goop (and you’re cheaper, too).
- It’s your business, but we usually won’t let a sponsor write a post for us in full –especially not for blogs we put our actual names on. We write it for them, and it’s part of the fee.
- If a “fellow blogger” writes to you, shares a few links as writing samples on a range of unrelated sites they’ve written but shares with you no blog of their own and they’re “just starting out with their writing career” –they’re likely an SEO company posing as a blogger. Shady af, yet happens all the time.
Hit them with the template above and you’ll likely weed them out and scare them off. If they stick around, maybe it’s meant to be.
- When a brand or SEO company counters your offer with a number much lower than you’ve proposed, let them know you mean business.In some instances we’ve reduced our cost, but still got $400 USD for a sponsored post rate when their original counter offer was only $35. It depends on the SEO’s client, and the person you’re communicating with may pass it forward to them.
- If anyone says “I can’t afford that rate, but I’ve got a lot of posts for you in the future”, tell them that’s exactly what you’re trying to avoid. (See “pin cushion” point above).
- Don’t fall for flattering messages from successful brands you recognize, like one we recently got from Canva asking for a brand mention for nothing –one tends to view a brand differently when you discover their marketing strategy is built on the backs of bloggers who don’t know any better (but I guess they got that brand mention, after all).
Remember, a brand mention has a higher ROI than an ad because it stays online longer, appears on a website that has already cultivated a following that’s relevant to a brand, and has potent SEO value (if they’ve done their research).
Even bartering is better than nothing.
Just like you or I won’t go into a store and say “hey, nice selection of apples, can I have free groceries for a month?”.
Do You Think These Sponsored Blog Post Rates are Fair?
How much to charge for sponsored content is a controversial subject for some; what did you think about this article? Let the world know in the comments and thanks for stopping by!
If reading this article felt a little sanity-redeeming, please share the Blogger Rate Card image above on Pinterest and let’s raise the bar for the everyday blogger, together.
Read: Location Independent Jobs That Are Always Hiring (Updated Weekly) –this article links to active search results on FlexJobs for digital nomad jobs that you can apply for today.
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