Learn about different keyword types and how to position them on a page to improve Google search ranking, traffic, and conversions with this short keyword placement guide.
How to Choose the Best Keywords for SEO
Keywords are incredibly important. They direct organic search traffic to our content, and help us weed out people who were never going to buy from our blog, anyway.
If you’re not using keywords correctly, you could be attracting the wrong type of website visitors with your current Google search ranking. The kind that never make a purchase. And that’s a lot of lost opportunities.
In this blog post, let’s take a look at proper keyword usage with a slant towards affiliate marketing.
Carefully dispensing keywords is important. Keyword groups help you further understand which keywords help you rank best, and which are more likely to convert.
Keywords and keyphrases are the words used to find your offer; the actual words typed into the Google search box. And they aren’t technical, they’re actually quite human.
Keywords aren’t a technical area, like computer programming –someone who understands consumer psychology would likely be better at deciphering which are best for you.
Long Tail and Short Tail (Head Term) Keywords
A “short tail” keyword is usually 1-2 words, and is more general than a “long tail” keyword.
Short tail keywords generally attract more traffic, however that traffic may be less likely to convert.
This is because they are too general, and open a wider net than long tail keywords.
Long tail keywords on the other hand are longer, and more precise.
This is because they reveal more of the user’s intention when they’re used.
Short tail example: “Minaal backpack”.
Long tail example: “buy Minaal backpack online”.
Google is placing more importance on the use of branding in online search, specifically on your blog’s home page.
In the past, new websites hoping to game Google algorithms would create “keyword domains” as their business or blog name.
If they were selling Rolex watches, they’d buy the URL domain buyrolextwatches.com with the hope that they’d rank first for those keywords.
Today, Google views those websites as lower quality, and favors branding in search results.
As you already know, a brand sets you apart from your competitors, and it’s important to leverage branding wherever possible.
Often you’re the only one who will have Google search ranking for your branded keyword, and it makes it easier to do so.
In less common cases, brand terms come in handy to compete, too.
Many businesses have done well providing “brand name” alternatives –for instance, this is common with affiliate websites and online advertising (ie. “iPhone” + “alternatives”).
Informational Keywords and Commercial Intent
Informational keywords cater to people who want to learn more about a place or product before visiting or buying it. These are great for appealing to earlier stages of a buyer’s journey.
Commercial intent keywords are for those who are ready to buy.
Using these 2 types of keywords must be a reflection of your business objectives. Too many of one or the other can either attract the wrong customer, or come off as too much of a hard sell.
In our experience “brand keyword” followed by “review” work really well.
Keyword Placement Guide
Although we don’t focus on keyword placement and density as much as we should on Hobo with a Laptop, we have had the most success ranking on Google with a keyword density of around 1% – 3% on our other “money projects”.
If you’d like to examine the keyword density of existing content or content before you publish it, check out Internet Marketing Ninjas’ Keyword Density Analysis Tool.
In order to best leverage keywords, we suggest you insert your keywords into each page as follows:
- At the beginning of your H1 Title Tag
- Only use one H1 Tag per page
- Within an H2 or H3 Subtitle Tag
- Within the first 25 words of your page
- Minimum 3 to 4 times throughout your page
And that wraps up this short Google search keyword ranking refresher. Share your thoughts or experiences in the comments, we’d love to hear from you.
We wrote a post about YouTube SEO and included the infographic below. For your viewing pleasure, we present SEO Wars: Google Awakens.