Learn how to start an online marketing agency with this massive 5-step guide. In it I’ll discuss how digital marketing agencies operate at a high level, and then pick at some nuances that I think need highlighting to ensure your success.
Put on some coffee, it’s thorough.
Table of Contents
Who Am I?
Before I became a successful blogger I’d worked with a number of brick and mortar agencies in the Greater Toronto Area on the back of web development firms –I wore a suit and worked with these big agencies for about a decade.
I started small, selling websites pre-WordPress for $300 a pop in the wealthy neighborhood of Westmount, Montreal when I was managing a local cafe.
Later I worked as an always-hungry commission-only sales professional for a small 3 man web design and development team in Hamilton, Ontario –that through my own sales efforts alone grew their team from 3 to 9 staff in my first 9 months. They told me I was destroying the company, that I sold too much work –it took years to clear their queue, long after I’d left.
And they weren’t the only ones I had this same experience with, I moved around between web houses in Hamilton, I developed a reputation. I was respected. I felt unstoppable.
Then I was head hunted to Toronto, and that’s where I learned the real important lessons about working with big money. I was humbled, but then I grew skilled enough to hold that boulder over my shoulders, too.
Later I became a consultant to further support clients directly and this involved a lot of travel to visit them on-site between Canada and the United States.
I saw my first palm tree in Fort Lauderdale around this time and I was hooked on the travel component.
At one point or another I started a few of my own online marketing agency brands. Fluke Media Labs (“FML” started in my late teens, yeah the acronym was intentional), Honest Online (started in my mid-twenties), and Copyrise (started while living abroad in my thirties).
Every digital agency I started survived well for 4-6 years at a time before I would wind it down, try new things, do some extended travel, and then boot up a new brand and start again.
I was able to generate business and support clients with a team of remote contractors under me, they were lightweight operations that yielded tremendous profit.
Later, I’d travel digital nomad styles for a year or more in every location I’d visit, usually on my favorite Thailand circuit; Ao Nang, Bangkok, and Chiang Mai.
And I’m still out here living abroad, I never went back for longer than a visit to hug my mom and dad.
My first attempt starting an online agency was at 17 years of age, I fool-heartedly leveraged the boy wonder angle. I spent most of my time on projects that were built with Macromedia’s Flash, Dreamweaver, and Adobe Photoshop. I bought 6 computers with money I made working at IKEA and started a digital studio with my friends.
Social media began to emerge a short time later and it was easy to get work as a “social media expert”. Social media for the sake of social media, to be seen, analytics platforms didn’t exist –it was easy money.
Like selling shovels during a gold rush. I sold websites before WordPress, I’d speak at events like the first Mashable “Social Media Day”, and I had an immensely satisfying career right from the beginning –agencies I’d work with were small initially, I’d generate so much business I’d expand their team 300% or more.
Charisma and youth were great, although I learned quickly I needed more than that.
As I grew older my projects became more sophisticated and centered less around shiny things and more on good old fashioned return on investment –results based, sometimes commission-only.
The first time I cracked $21k USD in a single month passively through blogging was enough to convince me to stop marketing for others and take it easy, start a family, get married, get divorced, the whole can of worms –but I held onto those wide-ranging online marketing experiences and refined them through my own projects.
Once every few years, I’ll take on a client or two to keep my skills sharp.
From setting the right pricing model to leveraging contractors and earning the trust of customers –finding the optimal strategies for starting an online marketing agency and scaling it is crucial, yet different for everyone. There’s no one way to go about it.
And scaling is impossible without being on top of current tools and services that help you do your work efficiently and cheaply –read the 5th step for relevant tools and services; at the very least you should know they exist, and what they can do for you.
But perhaps the tail end of Step 3 is the most substantial; some thoughtful tips about the sales process in that one that took years to figure out and refine.
How to Start an Online Marketing Agency
Lets dive into 5 actionable steps that will help you navigate the path of setting up and scaling your marketing agency online.
Whether you’ve already jumped in and need a little adhoc direction, or you’re an absolute beginner, this guide is for you.
If you’re already a professional marketer, consider this article a vehicle for me to exchange old war stories from the ground. I’d like you to reciprocate –don’t hesitate to share your own experience in the comments below.
We can learn together, because there’s always something we didn’t know we didn’t know.
But I will warn you now, I have unpopular opinions, so please be patient with me. Weigh my words and my intentions.
Step #1—Niche Down
Niching down is a burning topic in the agency ecosystem. Don’t be a one-size-fits-all solution. Get good at a particular beat, don’t try to take on competitors that have very specific niches they serve –there’s no way you understand the unique challenges of every client in every industry. So, don’t pretend you do and focus on the ones you do understand.
It’s easier to build social proof when you focus on a specific market or industry.
But what market do you want to serve? You may find this article “What Should I Blog About?” useful in this context –in it I examine how to find your niche, and that applies to starting an agency, too.
Sometimes the best place to begin is the line of work you did before you became a marketer. A plumber-turned-marketer will know a thing or two about standing out in the plumbing industry, for instance. Like Gary Vee got his footing in marketing when his main gig was selling spirits.
The fear of not taking every client that comes your way is real. While some may perceive niching down as limiting, the reality is quite the opposite.
Focusing on a specific niche allows you to cultivate expertise in a particular field, giving you a remarkable competitive advantage in today’s hyper-competitive landscape.
Plus, as you gain experience and maturity in your chosen area, you have the flexibility to scale to additional niches if desired and expand (or reduce) your service offerings to what you’re best at.
You can niche by type of service (like social media, ads, content marketing, and more), and you can also niche by the type of industry (like SaaS, Tech, Healthcare, Dentistry, and more).
Once you have a good grasp of things, you can even niche down by both, let’s say, Email Copywriter for Health Tech Companies. Or Local Ad Specialist for Plumbers. Or copywriter for profitable crypto startups.
There are benefits to not being greedy with clients –taking on work just for the income and offering a Jack of All Trades mediocre client experience. Leave some meat on the plate for those better suited to work it, your client will appreciate that.
Benefits of a Narrow Niche:
Here are a few more reasons why ‘niching down’ from the beginning is a great strategy to gain footing as an online marketing agency:
1. Build True Expertise
Niching down allows you to learn the nuances of a certain type of skill and industry.
In a place where clients are either burned by agencies or struggling to find the right one, specialization allows you to create a space for yourself and offer a more valuable service to your clients.
Web design is incredibly lucrative if you can automate some of the process, create your own templates, recycle some code, and use tools that do most of the heavy lifting.
Simply put, not being full of shit is a rare breed of marketer, and knowing an industry intimately without buzzwords and bullshit will get you a service contract.
2. Competitive Advantage
The online marketing industry is highly competitive, with countless agencies vying for clients’ attention. Niching down lets you differentiate yourself from the competition by highlighting your specialized knowledge and experience.
Clients are more likely to work with agencies that demonstrate a proven experience and deep niche expertise rather than someone who has a breadth of knowledge but doesn’t specialize in one.
It shows in how you market yourself to prospective clients –which questions you ask, which pain points you stick your finger in.
Your best bet is to become a T-shaped marketer—this kind of marketer is well-versed with multiple channels in the marketing industry but has deep-niche expertise in one of them.
3. Flexibility and Growth
One common misconception about niching down is that it is a permanent decision.
As you gain experience and confidence, you can switch niches if it no longer aligns with your passions or business goals.
Alternatively, once you have established yourself as an expert in one area, you can gradually expand your service offerings to cater to related needs within your niche or venture into new places altogether. Kind of like this blog started as one thing, and grew into other things over time.
This adaptability ensures your agency can evolve and grow alongside changing market demands and professional aspirations.
Service Models:
Here are 3 critical service models you can offer as an agency:
1. Full Service
Generalist full service agencies offer everything that there is to offer in digital marketing.
These agencies have a team of designers, copywriters, ad specialists, and more, so they can offer a depth of services to their clients.
But they require a lot of overhead, and agencies like these take the most time to build. Becoming one is rarely something a marketer sets out to do, it’s a symptom of success.
It is very rare that one agency gets 100% of a client’s marketing budget, but this kind of online agency is typically best equipped to collect those marketing budget bucks.
2. Single-Channel
A single channel online marketing agency means you can specialize in one field of digital marketing. Focusing on one service or channel allows agencies to build their specialization, recall value, and bring more value to their clients because you do that one thing, awesomely.
3. Multi-Channel
As a mix between full service and single channel, multi-channel means offering a mixed bag of services, for instance, SEO and content marketing, social media or influencer marketing and paid ads, and more. This is usually the route I took.
This allows agencies to offer corresponding services, enabling clients to get better value from a single agency.
Few companies work with one agency for all the things, remember that. Allow them to spread it out, don’t take all the cookies on the plate.
TLDR; In a fiercely competitive online marketing industry, “niching down” allows you to differentiate yourself from the crowd, build domain authority, and attract clients who value specialized knowledge.
Step #2—Build Relevant Skills
Now that we have niche selection out of the way let’s unpack the many skills you need to build when starting a marketing online agency.
Building an agency is more about the entrepreneurship skills you should possess than the actual skill you’ll sell to your clients. You can be creative and skilled, but the success of your online marketing agency hinges on how well you can attract quality clients, deliver an impressive client experience, retain your clients, build and grow a team, and much more.
Getting your staff to perform and retaining the best of the best is tough when “quiet quitting” and “lazy girl jobs” are trending in Google Search (and on Tik Tok) these days.
This is not to overwhelm you but to give a heads-up. While some people are innately good, others take some time to warm up to entrepreneurship.
Nurture your best team members, and hook them in with healthcare benefits.
Here’s some of the skills you should possess at a glance:
1. Client Acquisition
Client acquisition is the bloodline of your agency.
Sales.
How do you feel about sales people?
In your past, you may have found salespeople to be your least favorite people –but there’s more than meets the eye in this area, and it takes a hell of a lot of soul to get out of bed every morning when you could literally have the cure for cancer in your hand but your business card says “sales” and trust feels near-impossible to earn.
Look the part and play the human element, ask meaningful questions, give good proposal, and ride your staff into all the right directions to ensure you don’t oversell your company and deliver what you say you’ll deliver, on time or early.
But perhaps the best skill to master is explaining scope creep and maintaining trust when shit invariably hits the fan –because it will, a lot.
And reward your sales staff once you replace yourself with younger, eager blood. You don’t want them leaving your company with your black book in hand. A non-compete only works if you’re still paying them to honor it. People gotta’ eat.
You can generate leads and convert them into paying clients by leveraging various methods like social media, content marketing (more on this below), referrals, and paid online advertising.
But in my experience shaking hands and picking up a phone always worked the best for me.
Do not hide behind tools. Hit up conferences and ask for their merchant lists with contact information (all the people who paid for a booth), go to events like the local Chamber of Commerce “coffee after 5” in your city –they usually exist.
It takes some time and persistence, but remember that client acquisition is an ongoing activity for the success of any business.
Address the human needs first for the person you’re talking to, then provide the best solution. Always have paper in hand that explains your talking points in greater detail.
Be results-oriented and hit the gym at least 3 times per week –both men and women will respond more positively if it is evident you take care of yourself, have nice teeth, and aren’t a politically-correct minefield.
Salespeople should minimize or eliminate all eggshells. Be a buddy, not an opponent. Read the room.
If being in a room full of “cis-gender white males” is triggering –hell, if “cis-gender” is a word that’s even in your fucking vocabulary, then maybe sales is not for you.
Nobody, including me, really cares if you like them –they have to like you, though. Your sales potential relies on it.
2. Business Operation
From day-to-day management to a more strategic and higher level vision of your agency, business operation plays a vital role in managing your and your teams’ time. This aspect also includes onboarding, project management, and effective communication.
Using the right tools to help with this is crucial, I can’t recommend this service enough; HelloBonsai.
The step between proposal and invoice is crucial; through automation you can empower the client to approve a proposal instantly, and pay their initial invoice without any sales person interaction. And at the very least, have an automated nudge.
Follow-ups could be awkward, automate it. Otherwise you run the risk of looking like a Karen (gosh I feel for anyone named Karen in this new age of memes and online mockery).
I recommend HelloBonsai for CRM, sharing proposals with prospective clients, invoicing, accounting and banking. You can build out a proposal inside the system while talking to a client and send it before you walk out of their office. I actually built out a system like this once from scratch, but it’s nice to see third-party solutions evolve into something that I can share today.
More on them in Step 5.
3. Finance Management
Finances are a key part of any agency.
You may soon realize you need a finance person in-house when handling financial, legal, and account matters. The finance team (even if a one-person team) will allow you to navigate scary tax waters, keep records of client payments, and pay out your team on time.
Hiring a person for this task will free up a major chunk of your time, allowing you to focus more on the strategic aspects of your business.
Before you can afford to hire dedicated finance staff a solo-preneur can manage spending in a single dashboard; I strongly recommend Soldo for controlling spending through configurable prepaid Mastercards for your entire team.
More on them in Step 5.
4. Client Experience
Besides the skill you build and the service you offer, client experience is vital to learn. This will help in building long-term client relations, strengthen your network, and build a strong clientele.
As previously mentioned, having paper that clearly illustrates your talking points in writing is pure gold. On my blog, I’ll often offer a “swipe file” that accompanies a guide –a printable takeaway that expands on talking points in a simple and meaningful way.
Remember, you’re often working with someone who has to take what you said and re-explain it internally, within their own company. Make that easy and you’re addressing a human need –they’ll go to bat for you every time because you don’t make them look stupid to their peers.
Your customer should never not know where they are in your process.
Make sure everything is clearly defined with a pinch of automation (again, check out HelloBonsai for this), and keep track of questions they ask to refine your process for the next customer.
5. Client Retention
And finally, the timeless adage that every business owner knows and understands fully is that retaining a client is easier than onboarding a new one.
Not only is the cost of acquiring new clients higher, but it also takes more bandwidth to accommodate them and build trust anew. Anyone who has tried to make new friends in their 30s or 40s will understand this.
Hence, you can retain clients and grow your agency by working on the above pointers.
Hard Skills
Besides the above-mentioned soft skills, here are a few hard skills you’ll need to learn:
1. Website Creation
Your website is your most valuable online asset and a great way to attract clients, as long as you ensure you have plenty of social proof, testimonials, and the like.
Provide email-for-download white papers and templates to build your database of warm leads. You can do this easily with Gravity Forms and/or Convertkit.
WordPress and Wix are some of the most common and easy-to-use website builders, even without experience.
Learning web design will also allow you to offer this as a service to your clients.
Wix is ideal for microsites and “thought balloons” –testing out new ideas with online ads to see if there’s interest. They’re low effort, Wix is “throw away”, but with Wix you can make beautiful websites.
WordPress is for websites that are intended to stick around, pillars of your brand, have teams working behind them with roles and task delegation, and they’re scalable.
WordPress is available as a one-click install “app” on any major online host. If you want to work with WordPress I recommend Bluehost (low traffic beginners), or Cloudways (scaleable, professional, what Hobo with a Laptop is hosted on).
If building websites on WordPress is going to be a key part of your business, then you shouldn’t do it without making DIVI a key component. With DIVI you will save time and money, you’ll have bigger margins and budgetary flexibility. DIVI turns WordPress into something easier to use, great if you want to save money and hire non-technical people to build out websites for your clients.
In this article I also explain what my favorite WordPress plugin is to build an online community site that’s sexier than Facebook –charge users to join, create a revenue stream. Or just use it as an internal forum for staff and project management like I do.
2. Paid Advertising
Learn the basics of creating and managing paid advertising campaigns, such as Google Ads or social media ads.
Develop skills in targeting, budgeting, ad creation, and campaign optimization to drive results for your clients.
While paid ads are the fastest way to generate leads, you also need to look into more sustainable and long long-term solutions like content marketing and branding.
3. Content Marketing
Content marketing is all about creating and distributing content targeted towards a predefined audience to meet marketing and business goals –usually growing sales for you or your client projects.
Content marketing ties it all together through text, images, video, and more. Think blogs, TikTok, podcasts, guest posts on third party blogs, Pinterest, et al.
Content marketing is fun. It’s why I became a blogger, blogging is just that, over and over and over.
If you can create an asset, like an article, you can turn it into a pin on Pinterest, a podcast episode, a TikTok video, and so on. Repurpose the shit out of any one thing you create.
You can pay hundreds of dollars a day to run online ads, but you can get an article you write placed on an influencer’s blog (like mine) for a fraction of the cost.
Branding encompasses the strategic process of shaping a distinctive and memorable identity for a company or product.
The color scheme, the vibe, the key words you use, the slogans, the influencers you leverage, the soul and identity of your business if it was a real flesh and blood person.
Like Aunt Jemima made people think of warm moments with family over pancakes. Or dinner in college, but maybe that was just me and I’m weird.
While two vastly different aspects, agency owners should progressively learn about content marketing and branding to leverage them in divine unison, like one hand washes the other, to build their reputation in the industry.
Content that’s always evolving, changing, pushing you forward in front of more eyes –yet always bound by your brand personality. As authentic as you are, or want to be.
Copywriting blog articles and how-to guides like the one you’re reading right now are prime examples of authority-building content and provide value while passively building trust.
Case and point: How do you feel about the services I mention in this post? Do you trust them a little more? Do you feel like you know me?
I hope so! But I have first hand experience with anything I mention, experience I’ve shared with you. Has my shared experience shaped your opinion, even in the slightest of ways?
If so, you just proved content marketing works.
At least 2% of readers of this guide are going to sign up for them, as they should! –I never recommend something I am not intimately aware of.
And never underestimate Pinterest –a trade secret;
Pinterest users spend more than any other user of any other social media platform, bar none. I forget the metrics, but things haven’t changed much with Pinterest demographics in a decade (beyond growing).
Our site did really well with them during the pandemic when our competition died on the vine, and our clients succeeded heavily with Pinterest before that.
Take a course, learn how to use Pinterest.
Hiring a Pinterest designer on Fiverr is cheap and easy. You will not be sorry you did, it pays –and your clients will appreciate your understanding of the platform for what it will help you do for their business.
Step #3—Establishing a Suitable Business Model
Selecting the suitable billing method for your agency involves considering several factors.
These include the nature of your services, the complexity of your projects, your ability to estimate time and resources accurately, and the expectations and preferences of your target market.
Additionally, industry standards and the competitive landscape should be taken into account to ensure your pricing remains competitive and aligned with market value.
Remember, no one can set the right pricing model from day one. It might take you some back and forth to reach a price point that strikes the right balance.
Know what I did? I “mystery shopped” my competition with a fake project when I was an absolute beginner.
Yeah, total stalker shit, I know. But I learned a lot. And I had that done to me too, it’s the way it goes when you’re on top and noticed by competitors. It’s the law of the jungle. It’s a sign of admiration, maybe even envy. Go ahead!
I got their entire internal process for managing clients and heaps of paper as their prospective fake client. I got their rates, their project planning proposals, I saw the systems they used (like HelloBonsai), and all the blablabla.
One time I even replaced the guy at a competitor who shopped me with a fake T-shirt website project –I found out a year after I took his job by happenstance. I found his notes from our phone call in his desk I took over, he thought pretty highly of me and that’s probably how I got his job a year later. But that’s another story, thanks Mark! I never did school for marketing, he did, he got fired, I got his job –like I said, law of the jungle.
Just like bloggers rip ideas from other bloggers, you grin and bare it. Where else are you going to learn a marketing process?
School? Nah, your results are everything and you didn’t need a steep student debt to grow a brain. Marketing is one of those jobs anyone can kick ass at if you know how people think. Like Gary Vee.
Like me, too.
Business Models:
Here are a few business models to get you started:
1. Hourly Rate
As one of the most common and straightforward methods, hourly rates allow you the easiest way to charge your clients. You can charge your clients for your time on their projects by determining an hourly fee. This model, like every other, has some pros and cons.
Pros
-
- Offers transparency
- Easy to set up
- Avoids scope creep
- Establishes trust with clients
Cons
-
- Lack of predictability
- Difficulty in budgeting
- Focuses on time, not results
- It doesn’t consider the time spent on the logistics of the project
2. Retainer
Another famous model is the retainer model, where clients pay you a flat fee for a predetermined amount of work. A bucket of hours every month.
This allows clients to know the cost upfront and simplifies budgeting. However, it requires accurate scoping, planning, and thorough project management to ensure profitability, as unexpected scope changes or delays can affect your margins.
Pros
-
- Predictable revenue
- Client commitment
- Efficient resource allocation
Cons
-
- Scope creep
- Heightened client expectation
- Rigidity
2. Performance-Based
As the name suggests, you get paid a percentage of what the client makes off of sales. I excelled in this area, but it isn’t for the uninitiated.
While this is an excellent option for clients who are ROI-focused, it might not be ideal for young agencies. You need to be pro level to assume this pricing model.
Besides, this model makes more sense for an eCommerce or SaaS brand rather than a B2B product, where an average lifecycle of 6 to 9 months or even longer for more complex products.
Pros
-
- Increased value perception
- Incentivizes results
- Risk sharing
Cons
-
- Potential misalignment of goals
- Financial risk for the agency
- Complexity in measurement
- Requires expertise in skill
Always Sell Planning First!
BIGGEST TIP EVARRR:
Took me years of getting duped until I learned this one.
Problem: Cheap sub-human customers like to take the sales proposal with the best planning in it, that they didn’t have to pay for –and then take it to the cheapest vendor to do the work you laid out in your sales/planning document.
Solution: If you give them the whole plan before they even sign, you’re making a big mistake. Separate planning from the sales process –sell planning separately, make it your initial sale.
Sell planning over and above anything else, initially. Write a proposal with the highlights of their overall desired solution to demonstrate you understand what they’re looking for, provide a ballpark price range, then slap a mere $5k total cost on an invoice, just for planning, the true cost and scope of the project will be determined during planning.
Curveball.
If they have a fixed budget, that’s fine; use your planning engagement to plan their project in phases –phase 1 being their fixed budget, and phase 2 and 3 can be clearly defined for stakeholders to take back to their peers and get buy-in internally.
Your planning document is actually a trojan horse sales document and will be passed up the chain, helping others sell for you inside the company.
The planning process is key in building trust. And to build trust, they need to buy in. And you won’t get every project you plan, but at least you got paid for your time.
It’s easier and more economical to sell 20 planning engagements, with canned text in your proposals, than it is to write 1 custom proposal for one client without any buy-in.
It will set you apart. It takes cojones.
Don’t let them look under your skirt for free. Sell a “bucket of hours” that you think is sufficient. Tell them “if you don’t think we can deliver on the planning document we produce, it will be good enough, and clear enough, that you can take it to another cheaper vendor and send us packing –and if we don’t use the whole planning budget for planning, we’ll roll those hours into your project if you proceed”.
Hook, line, sinker.
Your first sale should be planning, always. It would be irresponsible to think you can dot all the i’s and cross all the t’s without putting a commitment on it. You can’t plan an entire project during the sales process, don’t be so eager for a deal you put yourself on the hook for scope creep that invariably happens with paper thin planning.
All those hours spent with your team, their team, teams meeting teams, and then the production of the final document by your best and brightest (that was usually me).
Remember: If you put planning into your initial sales proposal without charging for planning, many prospective clients will take your proposal and give it to a competitor they like more than you, who is cheaper than you, who lacked know-how to actually plan the project themselves, to do the work you outline in yours. Fuck that.
Pitching planning on its own has never done me wrong.
Don’t sell a solution, sell planning and you’ll acquire clients faster than anyone else. And they’ll respect you for it.
$5k was usually my go-to number. If they balk at that number, move the fuck on.
You can usually plan effectively with that number while avoiding scope creep. You can afford more email back and forth, more meetings, more heads on it, et al.
Planning covers your ass.
Like I said, it would be irresponsible for both parties not to engage in proper planning before taking on a project. Scrape as much information from a client as you can during this paid stage and you’ll have at least 3 years of work. If they plan with you, they’re investing into you, and you’re harder to replace.
And selling planning is a lot easier than trying to sell a finished product from blue sky without it.
How many meetings do you get with a client before they choose you? One? Three, tops –anything more than that is a waste of resources during the sales process. Totally irresponsible of them and you to move forward and commit based on such little time dissecting their project. Say this to them during the sales process, they’ll bite.
You need to talk to more than just their project manager, you need more stakeholders involved to do it right. That requires a budget. Piss or get off the pot.
Only rookies give away the marketing roadmap, or blueprint, for free. I learned from rookies I shopped, and then I refined it.
But make that paid planning document include everything from wireframes to you name it. Make it your bible for the client engagement. Make it good.
You cannot do effective planning without reading this book.
And finally, a good paid planning document protects you –anything thought of after the fact is a clear add-on, and not included. Planning kills scope creep, or in the least, it limits it.
Yeah that’s right. I know. Been there, done that. Worked with and for the best in the industry. Last website I sold was over a million buckaroos with a transactional fee for my developers of 5% per transaction.
If you are serious about starting a marketing agency, please leave a comment regarding what you think about this point about planning. It helps me with the Googles.
TLDR; Choosing an appropriate billing method and first order of planning ensures you generate sufficient revenue while meeting client expectations. Consider the services you offer, industry norms, and client preferences when determining your pricing structure. I never went wrong charging $125 – $250 per hour on a planning engagement, depending what resources I’d use.
Step #4—Scaling your Agency
Scaling your online marketing agency is crucial to sustained growth and success. However, expanding your team and taking on more work requires careful consideration of financial implications and the complexity it introduces.
You might want to consider factors such as:
- Client churn rate
- Average customer lifetime value
- Cost of hiring an in-house specialist vs. a contractor; and more
Introducing a new employee adds to the complexities as hiring (month?), training (3 months?), and retaining entail additional costs.
Training usually saps time from others, so 2x-3x cost on a given day, for example.
On the other hand, contractors may offer a cost-effective solution. At a stage when hiring full-time employees could stretch the budget, contractors would save the day.
However, do your due diligence before hiring one because reliability is one of the main concerns of hiring contractors just as it is with employees.
TLDR; scaling your agency is a key milestone. Scaling too soon or too late will both leave you burned or stretched out. It’s vital to check for these signs to know if you are ready to take your agency game to the next level
Signs You’re Ready to Scale:
Finally, scaling when the time is right could be tricky to gauge. So here are signs that you’re ready to scale your agency:
1. You’ve Got a Strong Foundational Team
Having a team to rely on and fall back on is one of the essential factors to consider when scaling. The team size doesn’t matter here, but how mature are they in their skills to support taking on more clients?
Do they have the capacity to nurture and train new recruits, or are they cut-throat, competitive, sabotaging of those they view as ‘other’, and don’t play well with others?
And how have you allocated your team? If you’ve only got one project planner, for example, you’re seriously hurting your client onboarding game. You don’t get every project you plan, but you’ll be planning projects for miles.
Do you have a business analyst on board? Even one? If not, find one and let them lead planning engagements until your sales staff get the gist of asking the right questions during planning.
Anyone in your business who is interfacing with clients during planning, as well as yourself, absolutely must read UML Modelling for Business Analysts –it’ll blow your freakin’ mind, because you don’t know what you don’t know.
2. You’re Turning Away Clients
If you’re effectively allocating your resources, and yet you’re at a stage where you’re turning down clients because you already have a lot on your plate—it’s time to scale.
3. You Have a Strong Customer Base
Scaling too fast and quite early on is a common mistake. You want to make sure your client acquisition game is strong.
In addition, you want to ensure you have a strong customer base fueling your revenue consistently.
4. You’ve Established a Robust Infrastructure & Process
Processes are the backbone of your agency.
Managing 3 clients is very different from managing 30 clients. In order to accommodate more work and, more importantly—not burn out or look like an idiot—you need to have a strong infrastructure in place.
This includes processes like onboarding to identifying the right business model and the services you offer.
5. You’re Working ON Your Business, Not IN Your Business
When starting out, you’re likely to be involved in every task—from day-to-day operations to client deliverables to finances and more.
However, this makes it extremely difficult to scale, so you’ll need to work more on your business, like marketing, branding, client relationships, and more, instead of being involved in day-to-day work.
Once you have reached that stage, you’re ready to scale!
Step #5—Basic Tools You Must Have
If you aren’t going to invest in the right tools, you may as well give up your goal of starting an online agency. Full stop.
It wouldn’t be fair –it would be reckless to take on clients with duct tape, Canva, and hype like so many do. There’s more to starting an online marketing agency than meets the eye –and as thorough as I’ve been, I have hardly scratched the surface.
The tools I suggest below are merely the bones of your business, there’s plenty more that I’ve relied on as I scaled my business, although I didn’t want to take it too far and snow you over with a giant list (that’s what the rest of this blog is for).
However, I would sincerely appreciate hearing of your suggestions in the comments and I am sure my readers will as well. There’s always gold in the comments, if I’m lucky.
Selections below are handpicked in order of importance and/or substance. If you have any to add to this list please hit me up in the comments!
Business Administration
These tools and services will serve as the backbone of your business, and simplify complex and important tasks.
1. HelloBonsai for Complete Project Lifecycle
HelloBonsai aka Bonsai helps online marketers by assisting with every step of the client process –and it can even help you find clients through an online portal they maintain right inside your dashboard.
For me, a real benefit to this software is its pre-written copy and templates you can modify at every step of the way, including contracts. Save money, time, and cover your ass because lawyers are expensive.
👉 You can view a collection of their built-in templates here (free download).
- Find clients
- Pitch clients
- Gather project requirements
- Quote & send proposal
- Send & Sign contract online
- Time tracking & project management
- Project handoff
- Getting paid
You can link HelloBonsai to your bank account, Stripe, and even PayPal (but who still uses PayPal?). You can also link HelloBonsai to Zapier, which opens up a whole other world of integration possibilities.
HelloBonsai is the best solution for online marketing agencies and stand alone freelancers. Once you have it you’ll wonder how you ever lived without it.
The profile you create for client searches, or so clients can find you, is also another avenue for building social proof. It’s a smart feature! Out of nowhere, boom! Client.
With my registration link you’ll get 2 free months on an annual plan.
2. Convertkit Email Funnel Software
With Convertkit you can collect website visitor emails, collect prospective client leads, then turn around and put them into funnels, and send them smartly segmented automated emails that depend of rules you set.
There’s a lot you can do with their free plan. This is key.
There’s a lot of automated email software options out there for online marketers, but once I was hooked with Convertkit, every other option paled in comparison. It’s too creative to ignore. An edge.
Sign up for a free account to find out why. I’ve also used Aweber and GetResponse, but Convertkit destroys those.
3. Soldo Prepaid Credit Cards for Teams
Soldo is a suite of prepaid credit cards that you can hand out to departments within your business, or to individual team members.
You can assign spending limits, track expenses, and users can upload a copy of their receipt for verification. It’s kind of like a CBDC for your business that you control, programmable money.
All data within Soldo can be streamed to your accounting software, automatically. I recommend Soldo because I never want to hold up a project when I’m off grid. My team can manage their own expenses, within rules I set. It’s also great for recurring payments to services you use, like Canva, et al.
4. Grasshopper Corporate Number
Grasshopper has been my go-to internet phone (VOIP) solution for personal and business use for easily a decade –get a professional corporate phone number with extensions like bigger companies have.
I’ve also used it for lead generation websites to track calls (leads) I’ve provided to a particular business. The call tracking is ideal for monitoring your sales staff. You can use their app, or another open source app. Your team can use the phones they already own.
Grasshopper has an automatic response feature for new leads, like a receipt for their call, which drastically increases the likelihood of getting a new client –they make your business look smart and professional. Not only is Grasshopper the most reliable VOIP provider I have ever used (it blows Skype away), it’s also a must-have for your sales and support team members.
Grasshopper provides important visibility for entrepreneurs, you can know what everyone on your team is up to. Features also include unlimited calls, custom greetings, WiFi calls, unlimited long distance within the US, voicemail and voicemail transcription, SMS texting, virtual FAX, call forwarding, among others. And their support team is awesome.
5. Instant Cash Loan
Sometimes there’s a lot of expenses to unpack in the beginning of starting your online marketing agency. You can get the funds you need, often the same day, with ZippyLoan (even if your credit rating is bad news bears).
If you’re living in the US, I’ve found that they’re the most likely to approve your loan over and above competitors (of all companies I’ve referred in the past).
Website Construction
The platforms and tools listed below will help you build professional looking websites for you and your clients, while also assisting with lead generation across the board.
1. Wix Website Platform
Wix is a proprietary website builder, hosted on a proprietary platform, and you don’t own it in the way you don’t own your own Facebook business page. But oh lawdy, they make building websites so very easy.
I highly recommend Wix for “thought balloon” projects, testing out ideas, for seasonal micro-sites, ad campaigns, etc –because your less technical staff won’t be afraid to use it. There’s less learning curve to Wix as there is with WordPress.
It’s the ideal platform to assign work to a virtual assistant, secretary, even –because there’s zero specialized training required to work with it.
Wix is not for “forever sites” or key business-critical websites because stuff your business heavily relies on should be self-hosted, owned by you, with more control than Wix offers.
But you could so easily build a site with Wix in the beginning of your agency’s life, and it’s less work if things don’t work out.
2. WordPress Website Platform + DIVI
WordPress is an open-source website builder platform that’s included for free on just about every website host there is on the internet.
If you’re a beginner, you want to build a website with Bluehost. If you need more control and want to go pro you’ll want to use Cloudways like I do (because I get more traffic, sponsors, ad revenue, affiliate revenue, etc –and I am more concerned with speed for SEO reasons).
If you’re looking for an in-between solution, there’s Siteground who served me well the majority of my blogging career.
WordPress has a a learning curve; in order to get staff attuned to it who are at a lower pay grade (more margins for you), add DIVI in to the mix.
DIVI is a plugin that basically turns WordPress into Wix, in terms of ease of use. You can build and reuse templates easily, from a library of them you create yourself, or from the epic library of templates that come with it. DIVI is all drag and drop –no code, and once you master it you’ll be able to mass-produce websites wholesale for your clients at a very efficient pace.
I’ve made the most web design bucks with DIVI, it’s a must-have WordPress plugin. And recently they added AI integration, you can generate website images with AI right inside the tool.
They have a live demo on their website, so you can see what I mean –it’s a breakthrough for any agency.
3. If-So WordPress Plugin
If-So is by far the coolest WordPress plugin for conditional page design that I’ve ever seen.
For example;
You can tailor dynamic popups and other on-page site content specifically based on a visitors’ location, whether they’ve visited before, which ad they clicked on, what device they’re on, what search engine or social media website they came from, various remarketing offers, promotion countdowns or “we close in 24 minutes call now!” messaging, display their name if you’ve got it already on file, schedule seasonal offers, provide special content based on YouTube video interactions, and much, much more.
On this page you can see almost 40 different examples of If-So in action.
4. Gravity Forms WordPress Plugin
Gravity Forms is the most comprehensive form builder I have ever used for WordPress –not just for simple forms, it’s great for conditional forms like quizzes, polls, surveys, and collecting payments with Stripe and other payment processors, too.
Gravity Forms also has incredible data-management options, and anti-SPAM security built in by way of Google’s CAPTCHA integration; a must-have for any blog or lead-generation page.
Download Gravity Forms for WordPress
5. BuddyBoss Online Community for WordPress
BuddyBoss is the ideal platform to build out an online community on top of WordPress that’s sleeker than Facebook and gives you full control over all your data and user-generated content because you can host it on your own server.
Build community around your brand, or use BuddyBoss for internal team discussion and collaboration. You can view a live demo here to see what I mean.
I’ve got extensive personal experience with BuddyBoss and I’ve written about it here.
Outsourcing
Start lean, use AI design tools and outsource work to highly competent professionals at a low cost.
1. 99Designs
99Designs is the ultimate place to find a designer for all of your online marketing agency needs –from package design to logos and landing pages, 99Designs is where I trust I can find the best designer for the job with minimal hassle.
Outsource a wide range of online marketing projects behind the scenes with 99Designs;
- Logo & branding design
- Website & app design
- Advertisements on and offline
- T-shirts & general merch
- Art & Illustration
- Packaging & labels
- Business cards
- Book covers
And if you’re interested in learning how to create, sell, and ship online t-shirts and other merch without inventory, read this guide. You can do it all, virtually hands-off!
2. Flexjobs
I’ve had a business relationship with Flexjobs for the better part of a decade, on both sides of the table –finding projects, and seeking freelance marketers as core members of my online marketing agencies.
Flexjobs is a managed job site, meaning that there’s a human touch and it isn’t a firehose like Upwork where there’s more time-wasting expensive crap than good.
This video better explains some of the nuances of what sets Flexjobs apart from other online job sites:
In my personal experience, Upwork takes a percentage of earnings for freelancers that really, really adds up over time and I found that team candidates are worked to the bone to a point where Upwork hires become unreliable.
Flexjobs has a flat monthly rate for freelancers, it’s cheap by any measure, and I believe it attracts more professional candidates. Flexjobs is ideal for hiring core team members, not one-offs.
For one-offs, I’d still go with Fiverr over Upwork, any day.
3. Fiverr
Fiverr is a great place to hire for small, repetitive tasks. Like creating social media images –pins for Pinterest, preview images for Facebook and Twitter, and so on.
Sometimes AI tools just don’t cut it. I’ve used Fiverr for podcast audio mixing, employee avatar illustrations, and product descriptions for online drop-shipping stores.
If you can think it, I’d wager someone on Fiverr is willing to do it or pay for it.
4. PlaceIt for Mockups
I’ve used mockups by PlaceIt all over Hobo with a Laptop, you may have already spotted a few of them. A coffee mug, some t-shirts, a bunch of laptop screens with variations of our home page on them –and of course, in our merch store.
You get unlimited mockups for a small flat monthly fee. I’ve used PlaceIt for years; it’s cheap, you can customize and use images as you see fit, there’s no silliness with licensing.
5. Midjourney AI Art Generator
Currently, the best AI art generation tool as of the tail end of 2023 is Midjourney, no contest –but there are plenty of others out there.
The learning curve to working with Midjourney is relatively mild, considering the output you get. And anything you generate has an open license. AI art can be used for blog posts, et al without charge (as far as I understand, I’m not a lawyer and this isn’t legal advice).
Learn how to write AI prompts through trial and error. The video above has some great pointers.
This one is subject to change because AI tools are evolving quickly!
View the Midjourney Community Showcase
Social Media
There’s a great big sea of social media tools out there, and I won’t try to lead you on with a giant list –I’ll focus simply on what I know –first steps; and Pinterest had always been our best social media channel hands down.
Focus on one key social media channel before you branch out, and for me, that’s Pinterest for most projects, before Facebook, before anything. Pinterest is bedrock foundational to your success, trust me.
1. Tailwind for Pinterest and Instagram
Few automation tools survive because the social networks they help you manage often kick them off their exclusive API access at one point or another.
Tailwind used to be so much better than it is today with both Pinterest and Instagram, before these social networks limited the amount of automation marketers could do –but in 2024 Tailwind is still the most reliable act in town for both social networks.
During the pandemic our income went from $8k/month on this blog to over $21k/month in large part because of our Pinterest activity with Tailwind.
Any caveat of Tailwind is at the hands of Pinterest or Instagram’s TOS. But if you’re looking to grow and automate your presence on these two most-lucrative social media sites for online marketing, Tailwind is your absolute best bet.
2. Pinterest Traffic Avalanche Course
Most videos about using Pinterest to generate income are dry as fuck, and they make my eyes bleed. If you’re going to learn about Pinterest, you want to learn from a specialist –not a jack of all trades on YouTube.
The reason why the content on YouTube is no good is because it lacks direction, each video is a one-off, it needs to read like a textbook with a table of contents –something courses do properly.
Well, I explored the free education world of YouTube about Pinterest for years before I found Create and Go’s course called Pinterest Traffic Avalanche. And success didn’t find me until I reviewed their course, want to read my review?
Before Pinterest Traffic Avalanche I was a keener who thought I could work around investing in myself, but the truth is, the fastest way to success is to pay a proven specialist to show you the way. It’s faster, and cheaper in the long game.
I owe a large part of my success to this course and I highly recommend it. If you’re going to invest in a course, this course pays itself back exponentially.
No video to embed, check it out for yourself because they’re always updating it (as the best specialists often do!).
Buy Pinterest Traffic Avalanche
Reading List
Here’s a handful of books that might inspire you –they inspired me, and I’d like to share them. I’ll start with the big bestie of them all and work my way down.
My opinions only go so far, so I will aggregate some third-party thoughts on books I personally recommend below. If only so you know I’m not the only one finding value from them.
If there’s a book on this list available for audiobook, join Amazon Prime for a free trial, get the book for free in audio, and be on your merry way.
1. UML Modelling for Business Analysts
You’re faking it until you’re making it if you do not read this book. You will never be as good or better than any seasoned professional marketer in the room who works in the digital space if you do not read this book.
If you do any websites, you must read this book. Your planning proposals will rely heavily on it. Bullshit, fluff, and buzzwords only go so far.
This book gave me wings. I am a self-taught college dropout, and this book helped me destroy my over-educated competitors and peers every time.
This book plus street smarts? Secret weapon. It could add an additional zero to your annual income.
I may have read an older variation of this book, I can’t fully recall –but the lessons learned stay with you.
It’s the babel fish to all business understanding when it comes to implementation of online marketing agency work, and I jumped multiple pay grades after internalizing it and understanding it. It helped me work with more technical human assets throughout every project.
I got respect from programmers and developers, a rarity for any marketer (technical staff hate marketers with passion).
Reading this book will make you richer.
Buy UML Modelling for Business Analysts
2. Outliers
Yeah, Gladwell has been wrong on a lot of issues over my lifetime –but this book, worth the read.
From SparkNotes;
“In Outliers, Gladwell delves into what it means to be successful and examines how successful people reach their pinnacle. He makes the case that talent and hard work are not enough—true outliers also need family, culture, community, and some good luck to make it to the top”.
3. Crucial Conversations
From Four Minute Books;
“Crucial Conversations will teach you how to avoid conflict and come to positive solutions in high-stakes conversations so you can be effective in your personal and professional life”.
My experience? True story.
Buy Crucial Conversations from Amazon
4. Deep Work
From Amazon;
“Deep Work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way”.
This book covers a broad, broad range of ways to stay in flow, stay focused, and get shit done.
5. Getting Things Done
From The Process Hacker;
“Getting things done requires two basic components: defining (1) what “done” means (outcome) and (2) what “doing” looks like (action).”
“When it comes to productivity and efficiency, David Allen is one of the top five executive coaches in the world, and his work is renowned worldwide. His #1 New York Times best-selling book, Getting Things Done, has been heralded by professionals as an effective system for achieving stress-free productivity, managing life, and improving workflow”.
I read it, it helped me create the site you see before you. You decide.
Buy Getting Things Done from Amazon
6. Tools of Titans
Tim Ferris woke me up with 4-Hour Workweek –so much so it’s often more like 4-hour work month.
Tim has a way of giving a lot for very little, and this book is no exception. He’s a bit wordy at times, but this could be his strongest work, ever. Probably because it wasn’t all his brain dropping knowledge, it is an aggregation of actual titans.
From the author:
“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads.
“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.
“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first 60 minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?”.
Insight you wouldn’t dream of getting ever, all in one book, you cannot go wrong.
Buy Tools of Titans from Amazon
Additional Resources
I’ve got a number of up-to-date guides around Hobo with a Laptop that will help you along the way as you continue to flesh out your marketing agency online;
- Tried and True International Banking Solutions
- How to Start a Website From Scratch
- Health Insurance for Freelancers
- How to Do Competitor Research Like a Stalker
- General Resources for Remote Work and Beyond!
Final Words
The demographics I see reading this post may need a reality check, so can anyone older than 33 leave the room for a few paragraphs? I gotta’ do what a dirty drunken hobo does best and talk smack to the young folks.
Because I’m looking at the industry now, and it’s balls. It’s why I left and decided to start my own fiefdom.
A Personal Message to Young Firebrands
Don’t peak too soon.
Starting an online marketing agency is no big deal. I had my first agency when I was 17. And it didn’t totally suck, by 21 I had some big iron. By 26 I was in demand, the most hyped up-and-coming person in the room. By 36 I could afford to buy a Lambo.
But the truth is, I still ain’t shit.
Marketing is always reinventing, always new, it’s easy to brand yourself the smartest person in the room, but it’s hard to live up to for the span of your entire career –it’s just hype. We’re spin doctors.
Peaking early is useless when people can check your Linked In 5 years later and laugh at you. The secret is to always be improving, to never peak.
Respect your elders.
I got made because I respected my elders and viewed them as the fountain of wisdom they are.
For some reason Millennials and Gen Z have so much hate for their elders they’ve developed a hubris where they can’t relate to their peers. Yeah, uh, hi –Gen Alpha is gonna’ fucking hate you, too.
Marketing as an industry is rife with young self-obsessed malcontent idiots, don’t be one of them.
Gaining momentum, success, and being able to scale your agency takes a lot of hard work and business acumen –something we all lack at 17, 21, even 28 years of age.
But above all it requires ladders from your elders. Without them, you die on the vine.
Don’t devalue the way things were yesterday or try to school your clients and peers like a fool, let them school you. Offer more questions than statements, avoid platitudes.
Always aim to ask intelligent questions that hold meaning. It’s the only way your business will be profitable. It isn’t what you say, it’s the questions you ask, that sell you.
Stay humble.
Listen more, the times I was quiet were the times I looked the smartest. Find that moment where the first person to talk loses, and don’t say a word.
Never think you’re better than others.
You’re missing out if you think your school brand out-powers their lived 20, 30, 40 year experience.
What you learned in school was obsolete before you entered the workforce, and today’s degrees are watered down with woke bullshit –your graduating year put a stink on you that you’ll never wash off. That’s the student loan game, and I pity you more than I’d ever envy you.
Instead of saddling yourself with a student loan debt you could have started building a body of work at a young age, but ya’ didn’t. So, no. You’re not special. Internalize that fact and you’ll be better for it.
I replaced so many hyper-educated non-compliant ageist politically-correct eggshell throwing Millennials over my years, pushing activism in the workplace, pushing shit they never knew first hand would actually work, loud and ignorant. You’re dealing with the livelihood of businesses, hundreds of families in the balance. Act like it.
Be objective.
Be a priest of marketing. Be reverent. Be measured. Have proven time-tested values, avoid falling for the ‘current thing’.
The best brands have timeless appeal.
Objective facts matter. Spin propaganda for objective good, not the current thing. Don’t promote things that hurt the human race, objectively.
Don’t be Steve Jobs –he made millions pushing the iPad but knew better enough to never let his kid touch one.
If you became a marketer to engineer society with an activist slant, you frighten me. 3% of the West went woke, the rest of us are still human but we got quiet because we don’t want to be cancelled.
If you’re selling, don’t sell to that 3% and make that fuck you money you want so bad. If you want to be woke, go try your hand at becoming a professor.
Society is being torn apart by subversive marketers who manufacture self-hating culture all day long. Everything is racist, white man bad, traditional masculinity is toxic, our history and culture is all terrible, you know what I mean.
You can change that, you can make marketing playful again, you can engineer happiness and get paid for it! –Why would you want to do anything else?
Welcome to the culture war.
Monologue for the kiddies, over.
OK, OK, Off My Soap Box
While I’ve tried to cover everything in this article, it’s important to know that there are nuances and considerations to address, including legal compliance and other aspects specific to your situation.
HelloBonsai has actual legal contract templates you can rely on during the customer lifecycle, that’s why I suggested them. Real lawyers engineered their paper, and it’s cheap to use their platform.
While preparation is necessary, it’s crucial to avoid getting stuck in overanalyzing and planning, which can lead to inaction.
Embrace the fact that your journey will be filled with new experiences and learning opportunities. Don’t fall in love with the smell of your own farts, don’t believe the hype you’re sewing when you’re creating a brand, no matter how viral it goes.
With great power, and all that.
While you work towards your goals, remember to savor each moment and enjoy the process of building your own profitable revenue stream through your online marketing agency.
Make capitalism not suck by being the change the world needs. Marketers are the front line in the culture war. Market to those most neglected by today’s woke marketing, be the change. Be brave. Read the tea leaves, woke is dead. And thank God almighty for that.
And we tend to sell ourselves too cheap. If you’re reading this and you already have an agency please double your rates right now –thank me later. Your mental health, your ability to perform, and the trust your clients will put in you will all increase.
If it’s too cheap, it smells bad. Remember that. Up your game, invest in resources, invest in the right people (not your friends, but people who are proven already) and you’ll be fine.
Now what do you think? Let me know in the comments!
Have questions? I tend to shoot from the hip and reply in audio –hit up my voicemail here.