A Blogger’s Guide to Understanding Millennial Audiences
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A collection of Millennial statistics for travel bloggers, all in one tidy little infographic.

A Collection of Millennial Statistics for Travel Bloggers and Affiliate Marketers

As we slowly move over content from our travel/influencer marketing company, Copyrise –we’re exposing our marketing roots more and more to our blogging peers. The information contained within any post we migrate packs an industry-strength punch for bloggers and we hope you find them valuable. Each article is updated during the transition, with travel bloggers in mind.

To those looking for Copyrise and are confused they wound up on a travel blog, it makes sense –doesn’t it? Hobo with a Laptop is a great way for us to get new and exciting clients, while also serving a new audience: travel bloggers themselves. Anyone interested in working with us is invited to view our freelance services page.

Travel bloggers can learn how to apply this knowledge by learning how to tweak keywords, and then following it up with our affiliate marketing checklist.

Millennial Statistics

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Millennial Statistics for Travel Marketing

Millennials have the largest disposable income out of any other demographic, and they love to travel. And that’s reason enough to dedicate an entire infographic to Millennial statistics as they relate to travel, buying habits, and how to market to them.

Millennial marketing is an emerging practice being leveraged by travel marketers and it’s increasingly becoming an important focus for travel bloggers as well –especially those with any focus on affiliate marketing.

Let’s look at the raw data! Bare in mind that many sources we canvassed for Millennial statistics state that the Millennial generation ranges from those born between 1980 and the early 2000’s. As a guy born in 1981 who remembers the term “Generation Y” –I disagree, and updated the infographic to represent my own understanding.

Millennial Marketing Statistics

  • Millennials make up 20% of all international tourists
  • 60 million Millennials use their mobile phones to access the internet
  • 87% of Millennials use at least two to three devices on a daily basis
  • 30 million Millennials in the US are online
  • Millennials spend $2,000,000,000,000 annually
  • Millennials make 21% of discretionary purchases annually
  • 1/3 of older Millennials are the most educated group of young adults in history
  • Every month, 91% of Millennials make a purchase on their smart phone
  • Millennials touch their smart phone at least 45 times/day
  • 74% of Millennials compare prices online 
  • 87% of American Millennials always have their smart phone with them
  • 44% of American Millennials take photos on their smart phone every single day
  • A majority of Millennials say they would use shopping apps if easier to use than a mobile website
  • 71% of Millennials engage on social media daily
  • 70% of Millennials use Facebook daily
  • 63% of Millennials use YouTube daily
  • 5 out of 6 American Millennials connect with brands over social media
  • 80% of marketers found social media content to be most effective marketing tool to reach Millennial audiences
  • 64% of Millennials responded positively to brand messaging that was culturally relevant
  • 62% of Millennials feel more loyal and connected to brands when they read about them online
  • Information users care about is 50% more likely to be shared online
  • 33.3% of Millennials are more likely to buy a product if it doesn’t feel like a sales pitch
  • 66% of American Millennials admit they follow brands on Twitter
  • 64% of American Millennials admit they follow a brand on Facebook so they get special offers and discounts
  • 51% of Millennials are willing to trade information for an incentive
  • 43% of Millennials check their smart phone in-store for promotions and discounts
  • 51% of time spent online by Millennials is viewing user-generated content
  • 71% of Millennials check their social media accounts more than any other marketing channel
  • Millennials are advocates of (travel) review sites
  • Before booking a hotel 45% of Millennials will look at user-generated content and review sites 
  • Before making travel plans 40% of Millennials will look at user-generated content and review sites
  • Millennials rank their dreams, goals, and aspirations higher than other generations
  • 43% of Millennials are affluence, if range starts at $75,000
  • 200,000 million Millennial tourists created $180 billion in annual tourism revenue

Millennial Marketing Statistics: Sources

Anything to add? Let us know in the comments.

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